| 翻訳と辞書 |
New Coke
New Coke was the unofficial popular name for the reformulation of Coca-Cola introduced in the spring of 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola (also called Coke). New Coke originally had no separate name of its own, but was simply known as "the new taste of Coca-Cola" until 1992 when it was renamed Coca-Cola II.
Coca-Cola's market share had been steadily losing ground to Pepsi and the company suspected that consumers preferred the latter's sweeter taste, which they confirmed via numerous blind taste tests. However, the American public's reaction to the change was negative, even hostile, and the new cola was a major marketing failure. The subsequent reintroduction less than three months later of Coke's original formula, re-branded as "Coca-Cola Classic", resulted in a significant gain in sales. This led to speculation that the introduction of the New Coke formula was just a marketing ploy; however, the company has always claimed it was actually an attempt to replace the original product.〔
New Coke was only on the market in the United States for a short period, but it remains influential as a cautionary tale against tampering too extensively with a well-established and successful brand. It was discontinued internationally in 2002.
==History==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「New Coke」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|